Ferrari closed at $354.28 on June 17, down 3.2% and well off its 52-week high of $519.10. The market is treating it like a carmaker caught in the tariff-and-China downdraft, but Ferrari is really a luxury house that happens to build engines — and luxury houses rarely trade this far below their own history.
| Metric | Value |
|---|---|
| Close (Jun 17 2026) | $354.28 (-3.2%) |
| 52-week range | $312.51 – $519.10 |
| Trailing P/E | 34x |
| Dividend / target | 1.2% / $439 (Strong Buy) |
The bull case
Ferrari's order book stretches years out, its pricing power is structural, and Q1 revenue still rose 3% to €1.85 billion with guidance reaffirmed. The unveiling of its first all-electric car — the Elettrica, 1,113 hp at roughly $500,000, first deliveries in October — extends the brand without diluting it. Fourteen analysts rate it a Strong Buy with an average target of $439, about 24% above the current price. This is the rare auto name with a genuine moat.
The bear case
Even after the drop, 34x earnings is a premium multiple, and Q1 shipments actually fell (3,436 versus 3,593) as tariffs nicked the business. Ferrari deliberately constrains volume, so growth is measured, and any luxury-demand wobble — or a cool reception for an electric Ferrari — would test the premium. You are not buying this cheap in absolute terms.
My verdict
This is a buy on weakness for quality-focused capital. You rarely get to own the best brand in an industry 30%+ below its high, and the Strong Buy slate plus the $439 target frames the upside. As Ruslan Averin, I'd accumulate $340–$360 and add toward $315 near the 52-week low. Pay the premium multiple — with Ferrari, the moat is the margin of safety.
Bottom line: Ferrari is a luxury compounder mispriced as a tariff victim — at $354 versus a $439 target, it's the highest-quality buy in the global auto complex.