Hyundai Motor traded near ₩618,000 into June 17 on the Korea Exchange, in the middle of a very wide 52-week band. The Q1 story is the sector's story in miniature: net profit fell 23.6% to ₩2.59 trillion as roughly ₩860 billion of U.S. tariff costs bit — but group revenue still hit a record ₩45.94 trillion, with hybrids up 32% and electrified vehicles up 27% year-on-year. The franchise is growing through the tariff hit.
| Metric | Value |
|---|---|
| Price (mid-Jun 2026) | ~₩618,000 |
| Trailing P/E | 20.6x |
| Dividend yield | 1.6% |
| Analyst consensus | 26 Buy / 0 Sell, PT ₩744,562 |
| Avg target upside | ~+24% |
The bull case
Record revenue during a tariff shock tells you the demand engine is intact, and Hyundai's hybrid and electrified mix is exactly where the market is heading as pure-EV enthusiasm cools. The analyst slate is striking — 26 Buys and not a single Sell — with an average target around ₩744,000, roughly 24% above the current price. This is a company executing while peers retrench.
The bear case
At 20.6x earnings, Hyundai is the most expensive name in this comparison, so you're paying for the quality rather than stealing it. Tariffs are pressuring margins now, and the won and Korean market politics add volatility a foreign holder must stomach. The wide 52-week range warns this stock can move hard in both directions.
My verdict
This is a buy on weakness, not at any price. The fundamentals — record revenue, surging hybrids, a unanimous bullish Street — are the best blend of growth and quality in the group, but the 20x multiple means I want a better entry. As Ruslan Averin, I'd accumulate on dips toward the lower-middle of the range and let the ₩744,000 target do the work over 12 months. Quality this consistent rarely goes on sale for long.
Bottom line: Hyundai is growing revenue to records through the tariff storm with 26 Buys and zero Sells — a quality buy I'd accumulate on pullbacks rather than chase at 20x.